Conversion Tracker
Track and optimize conversion rates
4.30%
End-to-end conversion from "Sessions" to "Purchase" · Above benchmark
Sessions → Product views4,200 · 42.00% (58.00% drop)
Product views → Add to cart1,250 · 29.76% (70.24% drop)
Add to cart → Checkout started720 · 57.60% (42.40% drop)
Checkout started → Purchase430 · 59.72% (40.28% drop)
Target
2.50%
vs target
Met
Average order value
$50.00
Biggest leak: Product views → Add to cart (29.76%)
Your end-to-end rate beats the 1.00% reference for a funnel starting at "Sessions". Focus on scaling the top of the funnel.
Diagnostic checklist
- Cart → checkout drop above 50% usually means surprise shipping costs or forced account creation
- Checkout → payment drop points at payment method coverage, trust signals or a slow step
- Purchase → confirmation gaps are almost always double-submits or failed webhooks
- Compare each step against your own 8-week median before treating a change as a regression
Counts are entered by hand from GA4 (Explore → Funnel exploration) or your order database. Nothing is transmitted.